Ashburn Hotel
Project overview
Ashburn Hotel is a 38-key boutique hotel positioned in the heart of Kensington, one of London’s most internationally recognised and supply-constrained hospitality markets. The asset combines period character with a strong trading location, within close proximity to key cultural and commercial destinations. It has been identified as a key repositioning opportunity within our portfolio. The property will undergo a full rebrand and extensive upgrade, including a new interior design concept delivered in collaboration with our team and specialist partners. This approach ensures a design-led, brand-first repositioning that aligns with modern guest expectations while enhancing operational performance.
NO. OF UNITS
38
STATUS
Recently Acquired
ADDRESS
111 Cromwell Rd, London SW7 4DP
Ashburn Hotel forms part of MCR’s wider London portfolio repositioning programme, following our £123m investment across prime central locations.
