01
Hospitality brand building
Launch something people remember.
The Kensington Collection is brand number one. More national hospitality platforms and franchise hotel capability come next.
Marketing at MCR Manchester, across the UK
We build demand.
Not a service department. Not a production line. A 14 person in house marketing team working beside the people acquiring, developing and operating one of the UK’s most active property portfolios.
##INLINE17##Design studioPaid mediaWeb and experienceCRM and automationContent and filmBrand strategyDesign studioPaid mediaWeb and experienceCRM and automationContent and film
One studio, many markets
The work moves.
So does the business.
Scroll through a team built around commercial outcomes, not departmental boundaries.
04
Paid media capability
##INLINE45##Connected demand engine
Search, social, retargeting, CRM and creative learning sit together, measured against leads, bookings, sales, occupancy and revenue.
This is the brief
Make the work.
Measure the effect.
Improve it.
Find your place ##INLINE33## Built inside the business
Agency breadth.
Operator knowledge.
No theatre.
people in one connected team
Full time colleagues, part time support and trusted specialist partnerships, all organised around the commercial objective.
sectors, with different customers
Student, commercial, residential, hospitality, investment and Group marketing. One generic answer would be lazy.
layers of agency account management
Designers, media specialists and marketing managers work directly with the people making the decisions.
variety, because no day is the same
A hotel launch in the morning. Student booking performance at lunch. A national acquisition before the day is done.
Tom Booth
Marketing Director
A note from Tom
“The work has to look good. More importantly, it has to work.”
Marketing here sits close to capital, operations and the customer. That gives talented people unusual access to the real problem, the freedom to shape the answer and the evidence to know whether it worked.
We are building one of the most capable in house property marketing teams in the UK. The opportunity is to help define it.
Where you could make an impact
Find your discipline.
Then cross the lines.
Specialists matter. So does curiosity. The best work happens when strategy, creative, media, digital and sector knowledge collide.
##INLINE35##
Brand and strategy
Positioning, research, proposition and growth
↗02In house design studio
Identity, campaigns, digital, print and place
↗03Paid media and performance
Search, social, conversion and measurement
↗04Sector marketing
Student, commercial and residential growth
↗05Hospitality marketing
New brands, direct bookings and franchise capability
↗06Content and digital experience
Film, photography, websites, CRM and automation
↗Careers in marketing
Build brands that build the business
Join MCR Property Group’s 14 person in house marketing team, where strategy, design, paid media, digital and sector expertise sit close to the commercial decisions shaping a national property portfolio.
One connected capabilityStrategy to conversion
Brand and designPaid mediaSector marketingDigital and CRMHospitality growth
One team, measurable impact
Marketing is a commercial discipline here
Led by Marketing Director Tom Booth, the team brings brand strategy, an in house design studio, paid media, digital, content and specialist property marketing together inside the business.
The work has a clear purpose, to understand the market, build demand and convert that demand into occupancy, enquiries, bookings, lettings and sales. Good marketing must look good, but it must also produce an effect.
Why MCR
The capability of an agency, inside the business
In house, by design
Our studio combines creative capability with direct access to the people acquiring, developing, operating and selling property.
Commercial accountability
We measure qualified enquiries, bookings, occupancy, sales, revenue and return, not activity for its own sake.
One portfolio, many markets
Work across PBSA, commercial, residential, industrial and hospitality brands, each with a different customer and commercial challenge.
A growing team
Fourteen full time colleagues are supported by part time expertise and trusted partners, with further hospitality talent now being built.
Specialists, working together
A serious marketing capability across every sector
Property is not one market. Our structure gives each sector focused marketing leadership, backed by shared specialists in strategy, design, paid media, digital, CRM, content and communications.
01
In house design studio
- Brand strategists and marketing leaders
- Graphic designers and creative specialists
- Web, UX and digital designers
- Content, photography and video
- Campaign and property marketing
02
Paid media and digital
- Paid search and paid social
- Performance marketing and analytics
- CRM and marketing automation
- SEO, content and digital experience
- Campaign planning and optimisation
03
PBSA and Flow Student
- Flow Student marketing managers
- City and property campaigns
- Student content and creators
- Enquiry and booking conversion
- Research, pricing and propositions
04
Commercial and residential
- Commercial property marketing
- Residential sales and rental marketing
- Industrial and flexible workspace campaigns
- Local market activation
- Asset and leasing support
05
Hospitality and brand growth
- The Kensington Collection
- New national hospitality brands
- Direct booking and distribution
- Hotel and franchise marketing
- Guest experience and brand growth
Current opportunities
Find your next marketing role
Our opportunities span marketing management, brand, graphic design, paid media, digital, CRM, content and hospitality. The careers portal is updated as new roles open.
Join our talent network
Do not see the right role today?
We recruit across the full marketing mix, from emerging creative and digital talent to experienced sector specialists and future marketing leaders.
Send us your details and CV. The recruitment team will review your experience and contact you when a suitable marketing opportunity becomes available.
Register your CV
Tell us where you fit
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Build brands. Build demand. Build your career.