MCR Property Group launches £123m Prime Central London hospitality platform, targeting £500m scale
The acquisition comprises four assets across Kensington and Chelsea, including Ashburn Hotel, Ashburn Court, Chesham Court and Claverley Court. The portfolio offers a blend of boutique hotel rooms and serviced apartments within one of London’s most supply-constrained and internationally resilient submarkets.
This transaction marks MCR’s entry into operational real estate, with hospitality identified as a high-performing income strategy in core London locations where demand fundamentals remain consistently strong.
MCR will now undertake a full refurbishment programme across the portfolio, repositioning the assets into a premium, design-led segment aligned with evolving guest expectations. The programme will focus on elevating interiors, standardising quality across the portfolio and enhancing the overall guest experience to support sustained ADR growth.
The four assets will be consolidated under a new independent lifestyle collection brand, giving MCR full control over positioning, pricing and customer experience, while creating a scalable platform for future expansion.
Edmund Kissner, who is leading the refurbishment and brand platform, said:
“This is a full refurbishment programme, not an incremental upgrade. The intention is to bring all assets up to a consistent, premium standard while creating a clear, design-led identity across the portfolio.
We are currently finalising the brand platform, ensuring it has the strength and clarity to scale beyond these initial assets. Our ambition is not to operate a collection of four hotels, but to build a cohesive hospitality proposition with real identity and operational depth.
We are already actively negotiating and bidding on a range of hotel assets across the UK, with the intention of bringing them into a number of curated collections under the wider platform. This is the beginning of a much broader rollout.”
Aneel Mussarat, Founder of MCR Property Group, said:
“This £150m deployment is a deliberate move into operational real estate, in a market where we see clear inefficiencies and significant scope for value creation.
Prime Central London hospitality continues to offer strong underlying demand, but performance is increasingly driven by execution. Our focus is on disciplined asset management, brand control and operational integration to drive superior income returns.
We are building a platform, not acquiring assets in isolation. That means putting the infrastructure, systems and brand architecture in place from day one, so we can scale efficiently as we deploy further capital.
This is the first phase of a wider strategy, with a clear ambition to scale this platform to £500m through further acquisitions across London and key UK markets, where we can apply the same model and deliver consistent, repeatable performance.”
MCR confirmed it is actively assessing further acquisitions, targeting assets where hands-on asset management and brand-led repositioning can unlock income growth.
The £150m deployment represents the first phase of a wider strategy, with further capital to be allocated as the platform scales”
