MCR Property Group signals long-term commitment to Coventry with major mixed-use investment Earlsdon Park
Situated on Butts Road, just minutes from Coventry city centre, the combined 3.65-acre site comprises a 100-bedroom Premier Inn hotel, 23,000 sq ft of Grade A offices, a 620-seat theatre and café bar, and Earlsdon One, a 72,000 sq ft HQ-style office building with a 484-space multi-storey car park and long term tenants including Premier Inn, Foundever GB Ltd and Coventry City Council.
MCR plans to deliver a comprehensive asset management programme across the estate, centred on repositioning vacant office space into modern, flexible serviced workspace. The strategy reflects the Group’s belief that Coventry’s growing business community, fuelled by its universities, start-ups, and expanding professional sectors needs adaptable, well-connected office environments that support collaboration and growth. Alongside this, MCR will target sustainability upgrades and operational improvements to future-proof the buildings and enhance long-term value.
Martin Brown, Director of Commercial Property at MCR Property Group, said: “Coventry has all the right fundamentals, a skilled workforce, two thriving universities, and excellent transport links. Our investment in Earlsdon Park and Earlsdon One is more than an acquisition; it’s a commitment to the city’s future. We see this as a cornerstone for our Midlands growth strategy and a platform for long-term regeneration.”
The deal cements MCR’s position as one of the city’s most active private investors and marks a clear statement of intent for continued regional expansion. The purchase adds to MCR’s growing Coventry portfolio, which already includes Sutherland House, a contemporary residential development and 101–110 Lockhurst Lane, a modern flexible workspace with on-site parking and meeting facilities.
Earlier this year, the Group expanded further into the city’s student accommodation sector with the acquisition of Corporation Village, Burgess House, and Market Way. Collectively, these assets reflect MCR’s strategy to deliver high-quality residential, PBSA, commercial, and hospitality spaces across the region.
